The Audi Q9 is set to make its way to Australia, following the recent reveal of its luxurious interior. This large SUV is poised to become the most family-friendly vehicle in Audi's lineup, catering to the growing demand for SUVs in the Australian market. With a focus on luxury, space, and versatility, the Q9 is designed to be a flagship model, offering a range of features that will appeal to Australian consumers.
One of the key features of the Q9 is its interior, which boasts a choice of six or seven seats, a panoramic sunroof, and a Bang & Olufsen premium sound system with 4D sound. The 'no-touch' door function, which can be operated through the panoramic infotainment screen, myAudi app, or the key, adds a touch of convenience and modernity. This feature, similar to what is found on the Zeekr 7X and Lexus’ e-Latch, demonstrates Audi's commitment to innovation and technology.
The Q9's interior is also designed with a range of materials, including wool, Dinamica microfibre, leather, and leatherette blends, along with nappa leather. This attention to detail extends to the front row, which features massaging, heated, ventilated, and electrically adjustable seats. The second and third rows are also partially power-adjustable, ensuring comfort and convenience for all passengers.
In terms of performance, the Q9 is expected to be powered by four- and six-cylinder petrol, diesel, and plug-in hybrid powertrains. While V8 power could make its way onto the flagship model, similar to the current SQ7, the exact specifications are yet to be released. The Q9 will be built on the larger Volkswagen Group Premium Platform Combustion (PPC) architecture, the same as the new Q7, which is being developed alongside it.
The introduction of the Q9 to the Australian market is seen as a strategic move by Audi. Matthew Dale, Audi Australia’s Head of Product, highlights the need for a vehicle of this size, citing the marketing effects a halo car has on the range. He states, 'With the SUV trend in Australia, we're seeing quite a popular segment where people want upper segment luxury, space, versatility, convenience, and a luxury product that speaks to the brand as well.'
The Q9's arrival in Australia is expected to boost Audi's presence in the SUV market, particularly in the upper large segment. The brand has seen increasing interest in the current brand-topping Q8, with 514 sales in 2025 compared to 445 in 2024. While the small SUV Q3 remains the most popular model, with 4206 sales in 2025, the Q9's introduction is likely to further strengthen Audi's position in the market.
In conclusion, the Audi Q9's upcoming arrival in Australia is a significant development for the brand. With its luxurious interior, innovative features, and powerful performance, the Q9 is poised to become a flagship model that will appeal to Australian consumers. As the SUV trend continues to grow, Audi's strategic move to introduce the Q9 is likely to pay off, further solidifying the brand's position in the Australian market.
